Is it time to sell? Is it your first time making the move because of work relocation or you already found another home you plan on buying? You might have friends that may try to convince you that you can sell your home without an agent, since you have a great location for home buyers. When they mention the percentage of commission fees, the thought of giving that amount of money to a stranger to sell your home that you worked so hard to pay for is mind boggling. You may think they are not worth it but in fact, unless you are an agent yourself you could be losing money that you didn´t know could be lost if you don´t hire one.
Selling homes is all about good timing with regards to the current sales market. Buying a ¨For Sale Sign¨ at your local Walmart to wait for someone to drive by is not exactly your ideal sales tactic. No doubt this will just make more people wonder why it hasn’t sold giving your home a bad reputation. However, that’s why we have real estate agents with all the resources available and know the business to sell your home for what it deserves. Let us consider a few things before you make a deal with your new sellers agent.
Take Time to Do your Research
The faces of Real Estate agents are combined in our mail and stare at us on the freeway. Sometimes when we deal with ¨high rollers¨ we might just end up being a client number to them than an actual person. Start being observant if there are other houses in the area that are up for sale. Take note of the real estate agent as all their contact information is free for all to see and go to their website where you can see their marketing skills and see the other homes they are selling or the ones they have sold. Ask your family, friends and neighbors if they at one time dealt with a real estate agent and get feedback on how their transaction turned out.
Take Time to Talk to your Potential Agents
We may feel pressured to just make the deal with the first person we meet as they offer us all of what we want to hear. However, it doesn’t hurt to go to different companies and ask them a few questions to get the feel if they are suited for you. But you don´t want to interview agents from the same company. For the first meeting, either talk to them over the phone or meet them at the agent´s office. You wouldn´t expect a top agent to necessarily meet you at your home to give you free advice before you make the deal with him. Additionally, as you talk to the agent to assess his experience in the business, his average list price to sales price ratio, marketing plan, how much he charges and what kind of guarantees he can offer; an ideal agent will be assessing your potential also as they are just as selective about their clients too.
First impressions are lasting
Real estate is a business and you deserve an agent that will treat your life´s work with the respect it deserves. How he or she dresses is a huge indicator. If they are dressed down it doesn´t show they are serious for the job at hand. Also paying attention to their body language and confidence is a huge factor when making deals with buyers. Are they confident to feel at ease in front of you or do they seem nervous? If they do, it´s better to leave it to you to do the sales talk. Your agent will give you the respect you deserve by dressing for the occasion, obviously show he is knowledgeable, at ease when speaking with you and will take the time to explain all your questions honestly.
Marketing Skills is a Must
If an agent is still using a non-smart phone, don´t even say hello. Your ideal agent should offer an extensive marketing campaign. It may involve a combination of direct mail, advertising, networking and online publishing to show virtual tours. You want an agent who has the ability to give your home the greatest exposure. This is why you hired an agent because you don´t have the resources from the world of real estate and they do. You will be super impressed when they tell you how to stage or prepare your home to sell. You will end up thinking why didn´t I do that before. They give attention to detail you never thought of and that just reassures you that you do have an ideal Real Estate agent. No doubt if they have the right networking, your home will be sold very quickly than you expected it.
Charisma is the Key
You just can´t resist! Successful agents have the natural ability to influence others by their charisma. If it was hard to say no to your agent when he gave you convincing and valid reasons of an issue, how much more when he starts to negotiate with the buyers. You want someone who has a quick mind, maintains the upper hand during negotiations and is loyal to your interests while selling your home for the highest price possible in the shortest period of time. As your agent showcases your home he should have the ability to highlight your home´s strengths while downplaying its weaknesses.
Although your home that you are about to put on the market very soon is one of sentimental value and you feel that it’s the best in the area, leave it to a Real Estate agent with the right abilities who will no doubt give what your old home truly deserves.